Insights on the future
of crypto rewards.
Long-form analysis on stablecoins, cross-border payments, and the reshaping of B2B rewards. We publish when we have something to say.
The Post-Purchase Silence: Why Chinese DTC Brands Lose the Customer in the 3 Seconds After Checkout
You won the sale. Then came the silence. For cross-border Chinese DTC brands, the most expensive moment isn't acquisition — it's the 60 seconds after checkout, when a shopper decides whether you were a transaction or a brand. Here's how a 60-second stablecoin moment rewrites that decision.
13 min read · Published April 2026
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The $200B Stablecoin Threshold: What Crossed This Year Means for B2B
Stablecoin supply crossed $200B in early 2026. Circle, Tether, and PayPal all now issue at institutional scale. What does this mean for B2B rewards, cross-border payroll, and treasury operations?
Est. 15 min read · Late 2026 Q2
Non-Custodial vs Custodial: A Framework for B2B Decision-Makers
Why the custody model of your reward stack matters more than the reward type itself. A practical framework, with three case studies from real merchants who chose wrong — and paid for it.
Est. 18 min read · 2026 Q3
Why Traditional Gift-Card Platforms Can't Serve Crypto-Native Brands
Tremendous, Tango Card, Rybbon — the incumbents built for a world of Starbucks vouchers and mailed physical cards. We look at why their architecture makes crypto-native use cases structurally impossible.
Est. 20 min read · 2026 Q3
Programmable Rewards: A Practitioner's Guide
A hands-on walkthrough of how to design, launch, and iterate on programmable reward campaigns. Includes real rule patterns from pilot merchants: referral cascades, threshold bonuses, and time-locked rewards.
Est. 25 min read · 2026 Q4
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